has multiple pages, try switching to a single page, and Armenia Cell Phone Numbers List enable guest checkout or PayPal checkout. If you already use a single checkout page, try reducing the number of form fields customers are required to fill out. You can also utilize heatmaps and scroll-depth stats from Google Analytics to determine where customers spend the majority of their attention on this page and at which point they abandon it entirely. This is how you should spend the majority of your time conducting research. Go through each touchpoint one by one, and conduct research to determine how you may be able to optimize each one. The order you go in is up to you. If you’re most concerned about the number of customers you convert, start with late-
stage touchpoints, such as your landing page, product page and Armenia Cell Phone Numbers List checkout process. If you want to focus on receiving a higher number of sales rather than a higher conversion rate, focus on touchpoints that deal with advertising and growing your email list. Planning your research One of the best things about customer journey maps is the way in which they allow you to prepare for the research you need to conduct, especially if you use mind maps. Go through each touchpoint and create a card for every piece of data you feel you need and every question you need answered. Here are a few quick examples using the initial advertising touchpoints for our fictitious revenue stream: Social media ads Does your audience pay
attention to and interact with ads on social media? Does your Armenia Cell Phone Numbers List audience follow brands or individuals? How much time does your audience spend on social media per day? Which social media platforms does your audience use? Blog post that acts as a precursor to the course Do your readers reach your call to action? Does the post satisfy your readers’ needs while still leaving questions for your lead magnet and course to answer? Is your lead magnet enticing? Is your form engaging? Create a “Research Questions” (or similar name) card for each touchpoint and fill them with every question you want answered. customer journey map research questions With a mind map tool like Milanote, you have the ability to insert the data