Attracting core player groups through high-quality game recommendations, and then attracting more high-quality games by gathering core player groups to output massive quality PGC and UGC content is a virtuous circle of TapTap's own operation. 1. Product Overview 1. Experience the environment Experience model: vivo Z3 System version: vivo rev 1.6.6 APP version: v2.1.1 Version update time: March 29, 2019 Experience time: April 20-April 28, 2019 2. Product Introduction slogan: find good games Product positioning: TapTap is a game community that recommends high-quality genuine mobile games for mobile game lovers. Core functions: Premium genuine game recommendation: Recommend really fun high-quality genuine mobile games to users through editor recommendations,
player Amway, rankings, etc., and provide original and official game downloads and purchases. Game communication community: Divide community content through game evaluations, game forums, followed players, forum hot posts, etc., to meet users' game phone number list information acquisition and social needs in different scenarios, and then form a kind of game based on the same frequency and the same good in the community. Weak social ties. business model: Advertising: Unlike traditional domestic game platforms and application markets, TapTap has broken the model of joint operation, and its main source of income is advertising (only the second module on the homepage is
reserved as the only advertising space). That is, it first attracts hard-core players who have a high demand for games through accurate game recommendations, then improves retention based on a good community atmosphere, special recommendations and other means, and finally attracts developers to buy advertisements for commercial benefits. At present, the advertising model is beneficial to players, game developers and platforms. For players, it can minimize interruptions and increase trust in platform recommendations; for game developers, they can receive feedback from players in a timely manner, conduct in-depth communication with players, and reduce