Starting with the end in mind, VBO is the origin of SaaS products. But general product managers rarely reach this level, and most of them are completed when they reach job function email list the functional interface. So the value of the product manager ends here. The job function email list value measurement of the traditional ToB product manager is to make the product and sell it (this actually depends on the sales), even if it passes the test. For SaaS product managers, the measure of value is that the product is easy to sell and users will stick with it.
This effect is not made by sales and CS, but job function email list another important part of the product team's work. In addition to making products, the process from "landing" to "renewal" is a service design process. These two parts constitute the complete process of SaaS products, that is, the boundary of responsibility. As for sales and CS, they are still important and indispensable, but they job function email list are executed according to this design. 03 More importantly, the value of product managers can be monetized, such as driving ARR growth, profit growth, and CAC reduction.
When it comes to PLG in the past, it is believed that it represents growth without sales. In fact, the correct understanding of PLG is the first level of the multi-level job function email list growth drive, which is driven by products. That is, from product-driven, to sales-driven, to job function email list service-driven. Going back to the original recruiting question, why are companies hiring SaaS product managers? The answer is to boost ARR. From this perspective, there may not be such a role as a SaaS product manager, but a SaaS product composite team. Because in addition to making products,