In recent years, due to the rapid development of Internet technology, in all kinds of highly creative marketing cases, the term "earthy" marketing has gradually emerged in the public's Fax List field of vision. When the term "earth-flavored" marketing first Fax List appeared in everyone's eyes, in fact, everyone still had mixed opinions about the term. But as some follow the trend, many times, a very creative marketing case does not get much attention on the current Internet. When individual brands began to create "earth-flavored" marketing, this move broke consumers' long-standing perception of the brand's image.

Appropriate "earth-flavored" marketing will help companies or brands to gain attention in a short period of time when new products are launched, and realize the basic elements of circle-level communication, break consumers' perception of a brand or Fax List certain person, and achieve the same impression with consumers. "Contrast" to gain attention and drive traffic. It can also be seen in the roles played by many brands and some actors, that a certain brand or actor has always given consumers and audiences the feeling of being superior or "elite professional households", positive characters. When one day the brand or actor breaks the perception of consumers and audiences about them, it will be easy to get out of the circle and form a large-scale discussion.

However, individual brands or companies can still attract the attention of a large number of people and trigger a buying frenzy as long as the visual display of new product launches or brand online marketing activities returns to the Fax List 1970s and 1980s. For example: "Bright three-color collocation, more than ten years as a day copy" Hainan Coconut Coconut. The PPT art-like design is matched with the photo studio style at the end of the century. Balenciaga launched a series of graffiti satchel advertisements on the Qixi Festival, and Sony launched an anniversary poster in the style of the end of the 20th century.