As Javy says in one of his latest posts, a blog can become a start-up . Although you may not have considered it from the beginning, you started it as a personal project, it can become a business. In this sense, the reader should treat him as a client and he is always right. Or not? reader surveyFotolia photo rights I already said it on another occasion. Your blog is not yours. You have to put yourself in the shoes of your reader to touch his little heart and connect with him. Beyond the economic interests that you may have with your activity as a blogger, that has to be above everything else as priority number 1. Does this mean that the reader rules and I as a blogger have to obey? Contents [ hide ] 1 The danger of paying too much attention to the reader 2 How to know what the reader expects from you 3 First survey of this blog – participate! The danger of paying too much attention to the reader We'll see.
The reader commands but you are the owner consumer email list of the blog. If you only do what you want without paying attention to anyone, you will still find yourself alone someday. You have to find a balance because there are undoubtedly certain risks when it comes to following only the orders of your audience. The blogger's own style is lost : as a blogger you have to find a unique style. Don't worry if you don't have it at first or don't have the slightest idea how to achieve it. With practice everything will come. Following what you think others want to hear prevents you from having a unique “voice”. The blogger stops risking : don't be afraid that they will give birth to you. It is what has to be exposed. It's okay if you're wrong. It is worse not to make any mistake for fear of not acting. To do great things you have to take leaps risking that when you go back down they have taken the ground from under your feet. Generalize punctual opinions : you can receive 99 positive comments and one negative. The one that does not let you sleep is the last. Although you know that you should not give it so much importance, it eats your brain. In the worst case, you allow yourself to be influenced to such an extent to adapt to a specific opinion that is not the opinion of the majority.
How to know what the reader expects from you Ok, we agree that the reader rules but you should not always pay attention to him either. It is still a perplexing situation that creates some confusion. Do not worry because with more experience as a blogger, you will better know how to deal with this situation. Knowing what your reader wants and expects from you is not as complicated as it seems. 1. Read between the lines of comments : Comments are an immensely valuable source when it comes to collecting information about your readers. Not everything is said explicitly. Sometimes you have to read between the lines to know what your readers expect from you. If you typically get a lot of feedback and suddenly stop getting it, you have a problem. It may be related to a drop in content quality, a change in theme or other reasons. 2. Listen to the feedback you receive by mail : this point is a joke but probably few bloggers do it. I usually respond to all the ones I receive because it is a very valuable channel to obtain more information by asking questions directly to the reader who contacts you. It is possible that on certain occasions you do not receive a response because the inbox is filling up and an email from a reader is inadvertently forgotten.