As a user, what kind of membership system do you want? Users category email list will become members of a platform, then, the first thing is trust , followed by value equivalence . It can be said that "no benefit is too early", no fool will do things that are not in their own interests. So, as a user, what kind of membership system do you want? Ajing takes the scene as the starting point and analyzes them one by one. 1. Precise rights Scenario description: Suppose you are an category email list exquisite girl who often buys lipstick.
You open Taobao, but you are offered a buy-one-get-one-free category email list membership right for chicken breasts. How do you feel? Inner OS "Oh my god, what the hell, I' m such a delicate girl, but you let me lose fat???" It can be seen that for users, precise rights are paramount . What is precise equity? Fill in the blanks first: I am a ____ person, and I want to buy ____ things. Everyone has his own characteristics . A sports-loving person, under normal circumstances, would not suddenly buy category email list cosmetics.
So, at this time, it is far more useful for you to push a sweatshirt discount category email list coupon to the user than to push a cosmetic free coupon. (Here, Ajing uses exaggeration. According to human nature, 90% of people will buy free things) In a word: users need precise rights and interests, no matter how expensive the clothes are, it is futile to give to the wrong category email list person . 2. Reasonable benefit promotion Scenario description: Suppose you are a super fan of an e-commerce platform, buy 88 to become a regular member,