WeChat mini-programs have become a hot topic at the moment. As a tool-type mini-program, small punch cards help users develop habits and catch the pain points that users are not easy to stick to. If you can’t get up early, you can’t help staying up late if you want to go to bed early, and you can’t keep up with learning English, so we will face the challenges of getting up early, going to bed early, and learning English together with everyone; developing a habit together may be better than fighting alone Much more interesting. Article structure Product positioning and market analysis user analysis Functional Analysis Operation and promotion strategy analysis 1. Product positioning and market analysis
homework, getting up early, fitness, sports, business email list foreign language, learning and other community punch-in and punch-in scenarios, providing powerful punch-in management, data statistics services, member management, punch-in reminders, comments, comments, etc. Graphical voice diary, sharing invitation and other functions help community operators to operate communities easily and efficiently. 1.2 Market space After continuous iteration, mini-programs usher in a huge opportunity for development after perfection. The data from iiMedia Research shows that with the gradual popularization of WeChat mini-programs and the entry of Alibaba and Baidu enterprises into mini-programs,
the number of mini-program users will grow rapidly in the future. In 2018, the number of users is expected to exceed 400 million, and by 2020, the number of users of small programs is expected to exceed 850 million. Among them, WeChat mini-programs are the most promising. According to data from iiMedia Research, nearly 60% of the interviewed netizens are most optimistic about the development prospects of WeChat mini-programs. 25.4% of the interviewed netizens are optimistic about the Alipay applet. iiMedia Research analysts believe that WeChat has become the most popular mini-program platform by the public with its first-mover advantage in the mini-program market and its deep social accumulation.